Philip Kotler is recognized as the Father of Modern Marketing. He transformed the perspective of businesses regarding marketing and their customers.
Kotler presented the concept of the 4 Ps of Marketing—Product, Price, Place, and Promotion. He emphasized that marketing extends beyond mere selling; it involves comprehending customer needs and generating value.
His publications and concepts have assisted numerous individuals in enhancing their marketing skills. This is the reason Philip Kotler is celebrated as the Father of Modern Marketing.